Essential Pre Marketing Funnel Secrets

Essential Pre Marketing Funnel Secrets by Funnel Marketing Consulting

Hey My Friend! 👋

So, quick question… Do either of these situations sound like you?

  • You’ve heard of sales funnels / marketing funnels. It seems to be the current “hot trend” for marketing your products / services online. It appears that everyone is either doing it, trying it, or talking about it. It seems like the perfect solution. So, you think… okay, let’s go ahead & build one {or are considering building one}… 


  • You’ve already spent a ton of time… money… energy… {frustration?!}… already building the “perfect” marketing funnel… 

Either way, you get to the same end… It’s done. It’s built. It’s ready to go… &…

…Now what?!… 


If You Build It, They Will Come 🎉 …. {right?!}

Hmmm… 😕

If you’re like most people, the next questions you’ll find yourself asking are… 

How do I market my {product, service, coaching program, online course, membership, book, mastermind, etc}?


How do I KNOW it will convert?

Sound familiar?! 🙂  If so, You’re Not Alone! 

{I have great news for you & a free checklist 📝 to grab, should you find this helpful!}

If you’ve felt frustrated in the past, just remember… We can’t change the past, but can make an educated decision about today, trust our gut, & move forward, right? Okay, so let’s decide & commit right now to do just that. Forgive ourselves for any {potential} frustration, overwhelm, etc, take a long deep breath & learn what is Essential to have in place BEFORE you build your 1st or next marketing funnel. 

{How many people do we all know that NEED to know this?! Be the hero & share this post! 💝}

Fair enough?

After all, Everything Has Perfect Timing & I believe we’re connecting for a reason.

Essential Pre Marketing Funnel Secrets: Breakdown 

When you say, “How Do I Market {product, service, coaching program, online course, book, mastermind, etc}?”, what you’re really saying is, “How can I get lots of the RIGHT people to see this {& provide an opportunity to say yes}?”

Otherwise known as Traffic Strategy. {💡?!}

When you say, How do I KNOW it will convert?, what you’re really saying is, “How can I assure that the words I use in my copy are the exact ones that will magnetically attract my dream client?”

Otherwise known as Messaging & Dream Client Clarity. {💡?!}

Does this resonate & make sense to you?

Yup, me, too!

It’s about knowing the right questions to ask & breaking down the actual meaning, so you can take targeted action. I’m not sure about you, but for me, these make SO Much More Sense!

Okay, so I just gave away the answer, but let’s connect the dots for you a bit more & dive into deeper detail, shall we?

Essential Pre Marketing Funnel Secrets: 3 Things to Nail BEFORE You Build Your Marketing Funnel

  1. Messaging ~ both for you / your company + your product / service
  2. Dream Client ~ define / develop with diamond clarity
  3. Traffic Strategy ~ how will your dream client find you

Before I go into more detail on each, I want to first connect the dots about WHY these are so critical to have nailed BEFORE you build your marketing funnel. Some may be obvious & some perhaps not so {let me know either way what you think in the comments below!}.

Essential Pre Marketing Funnel Secrets: WHY Are These Important?

  1. The #1 reason why a marketing funnel does NOT convert well has nothing to do with the tech. Has nothing to do with a beautiful design {seriously!}…or the color of a button. Has nothing to do with the sequence. According to Russell Brunson, the founder of ClickFunnels, It has everything to do with the messaging! If you haven’t nailed your messaging, you’re wasting your time.
  2. If you don’t know who you’re “talking to” or it’s too vague / broad, you won’t convert. Yes, this also falls into the messaging, but if your dream client is not defined / developed with diamond clarity, you run the risk of attracting the wrong type of client. Great intention. Poor result. {Exactly like my U.K. client who hired me to help her nail her messaging. She has a YouTube Channel with 350k subscribers, which “looks” good from the outside, but converting to her fitness coaching programs is challenging. So now it’s time to be deliberate about who she’s attracting, as right now, they’re all over the place!} Waste of time, energy, money, momentum, etc. 
  3. Traffic. Traffic. Traffic. Most people get this wrong. {Not their fault. I believe online marketing strategy is not taught correctly by most} Guess what? If you build it, they will NOT come… automatically. They need to know you’re there & be guided in the right direction. If you haven’t factored in what your traffic strategy is, then it’s a waste of time to build a marketing funnel {or a website, or an online course, or a coaching program, or a book, or a membership, or…. You get the point}. This may sound harsh, but think about it. Most of us can TOTALLY relate to this one & is completely counterintuitive to what’s being taught by most online marketers today. The push is to build marketing funnels. Sure. For the right business. At the right time. Once the right foundational pieces are in place, Yup, it can be a wonderful, life changing tool. Afterall…

a Marketing Funnel is a Map, not a Road! {💡?!}

Crystal with Funnel Marketing Consulting

And… without a traffic strategy, yup, you guessed it, we’re all just wasting our time… money… energy… & forward momentum. I don’t know about you, but I for one am always looking to conserve my energy {especially as a Highly Sensitive Leader!}.

What do you think so far? Does this make sense? Do you find this valuable? I’d LOVE to hear your #1 take away or AHa! Comment below! 👇

Yay, time for the good stuff! Let’s dive a bit deeper into each of the 3 Essentials to gain a clearer understanding. 

Essential Pre Marketing Funnel Secrets: Secret #1 ~ Nail Your Messaging BEFORE You Build Your Marketing Funnel

Messaging. There are 2 types of messaging that are essential.

  1. For you / your company &
  2. For your product or service

Okay, so what do I mean by this?

For your product or service, there are very specific messaging words, phrases, & explanations that will represent not only the benefits, but the outcome or result someone will receive by using / participating, the #1 reason they will say Yes, the common objections, FAQs, & misconceptions surrounding it, etc. Once all of these are nailed, the copy practically writes itself {for more specifics, grab my free checklist 📝!}.

For you & your company, there are a couple of critical points I’d love to share. First, I believe that You Have No Competition. 

Yup, really.


Because there is no one else like you.

You Are Your Competitive Advantage.

Crystal with Funnel Marketing Consulting

Your personality. Your skills. Your experiences. Your vulnerabilities. Your stories. Your perceptions. Your Core Values. The things that you take a Stand for. Your Deep WHY. Your Origin Story. Etc. {I LOOOOOVE this stuff & believe so strongly in it being a critical piece to magnetically & authentically attract your dream client}.

Second, in the 5 phases of a launch, the 1st phase is Connection. Whenever we begin marketing ourselves, our products, our services etc online, we usually start with cold traffic 😨. Regardless of the “temperature” of your traffic, your 1st objective isn’t to sell something. It’s to make a Connection 💜. Period. Once you connect, then you can go from there.

Sooo… when we discuss nailing your messaging, it includes natural connection & awareness content pieces that seamlessly can be used in any of your current & future marketing campaigns, be them 1 time or evergreen. The human experience & process doesn’t change. If you skip this part, you’re likely to not connect & convert the way you KNOW you could & should.

Essential Pre Marketing Funnel Secrets: Secret #2 ~ Define / Develop your DREAM CLIENT with diamond clarity Before You Build Your Marketing Funnel

Dream Client. First, what do I mean by Dream Client 🌠? & what’s the difference between a Dream Client & an Ideal Client {that most of the “marketing” world uses}? Great question!

Simple: We Attract What We Focus On. 📷

At the end of the day, I’d rather speak directly to my dream client & have others pulled along too, than consistently attract those that would be an average fit.

Imagine the most perfect, fun to work with, energizing type of client who would benefit from your products / services & become a raving fan, too.

In addition to the marketing generals like demographics, I believe it’s important to take a few more things into account.

Here’s a quick sample

~ temperament 

~ hobbies

~ interests

~ those who See Your Value & payment is No Problem {am I right?!]

~ coachable

~ open to YOUR process & willing to trust it

Does this make sense to you? This really represents what makes up the ultimate dream client for you

Will you always get your Dream Client? Nope, but when they see that you’re talking to them AND they’re in the right situation to say yes, then saying yes will just flow. There is no struggle. No hard work. Just, Yes, Of Course I’ll Work With You!

If a better checklist would be helpful, grab your copy here.

Essential Pre Marketing Funnel Secrets: Secret #3 ~ Nail Your TRAFFIC STRATEGY Before You Build Your Marketing Funnel

Traffic Strategy. This is hands down THE most important one of them all. With the Messaging & everything about your Dream Client identified, you’d still be dead in the water, so to speak without a traffic strategy. You need to know where people are & how to guide them to the start of your marketing funnel before anyone will see it.

To some, “traffic” may sound vague, so let’s break this down a bit further. Your Dream Client definitely hangs out online… it’s just a matter of where.

There are plenty of sources that already have lots of people there, so all we’re doing is diverting some to your landing page or the first part of your funnel {think “Off Ramp!”}. Once a min of 100 people see the beginning of your funnel {assuming we have analytics}, we can begin to consider conversion & analyze the rest to see if any other adjustments will want to be made as we go {always the case!}.  But again, 1st comes the traffic, then we can continue to analyze & improve the funnel.

The idea is to convert this traffic that you Don’t own into traffic that you DO own, meaning adding to your email marketing list. YOU own your email list. As social media algorithms change, you don’t have control. As search engine algorithms changes, you don’t have control.

The idea is to eventually test & figure out a way {or multiple} to consistently drive traffic to the beginning of your funnel, provide them with something they deem valuable, they’ll opt~in… and boom,…now you Own this traffic!

Once they’re on your email list, you can authentically nurture that relationship and offer various ways to help them solve their challenges & reach their goals via your awesome products & services. Make sense?

The great news is that after doing the critical foundational messaging & dream client development work, you’ll be laser focused already & your chances increase exponentially to keep the RIGHT people around as a result. This is just part of the fun!

Does this make sense to you?

Essential Pre Marketing Funnel Secrets: Summary

The 3 Things that Need to be Nailed Before Building a Marketing Funnel are…

  1. Messaging ~ for you / your company + your product / service
  2. Dream Client ~ define / develop with diamond clarity
  3. Traffic Strategy ~ where will you divert people from & point them to the start of your marketing funnel


Because without any 1 of these {& For Sure Traffic!}, it doesn’t matter WHAT kind / type of funnel you use, or how pretty it is, or the kind of cool tech it has {bonus bump, countdown clock etc}, or how much time, money, & energy went into it,… your chances of the success you want & deserve are very low.

So whether you’re considering a marketing funnel for your business or have already created one, make sure you share this post with others and your team to gain the understanding & knowledge of what’s REALLY needed to succeed!

Would you LOVE more specifics? ~> How about a checklist of exact things to consider in each of the above 3 categories? Grab yours here!

At the end of the day, it’s all about getting your work out to more people, having the heartfelt impact that you KNOW you can & are driven to make, AND creating a #SustainableLifestyle for yourself. {YES!}

I believe that Everything Has Perfect Timing {we’re connecting now for a reason!} & that Creating a Real Tangible #PositiveImpact Matters.

I Dream of Empowering 1000 Highly Sensitive Leaders to…

~ increase their Impact to…

~ decrease stress…

~ increase fulfillment, so they can…

~ be present with their families… so they know…

~ they’re worthy to be themselves.

What is your subconscious driver? #Powerful!

THAT’s #AuthenticMarketing!

Let’s rock our #PositiveImpact,

~Crystal 🙂

Crystal Kumpula with Funnel Marketing Consulting

P.S. If you haven’t already, Grab your Free Checklist to learn specifically what to consider when developing your Messaging, Dream Client, & Traffic Strategy. This is essential to setting you up for the best possible success when you do finally pull the trigger to make your marketing funnel live!. Let’s Do This! 🙂

P.P.S. Ready for some 1:1 help? I have a Buy 3, Get 1 Free mix & match Coaching / Consulting package special. Click here & scroll down to Learn More.

Honor the Struggle?

'sChallenges Funnel_Marketing_Consulting

Brendon Burchard is known for this. I love Brendon & am in total alignment with 99% of his philosophies, ideas, etc.

I was recently chatting with a friend who’s going through a rough period in life. Brendon’s phrase popped in my head to offer… but something held me back from saying it…

In true Highly Sensitive style {deep processing}, the “answer” didn’t come to me until later.

I was curious as to why this wasn’t the right “advice” in the moment for my friend {& all of us!}.

Yes, it’s true… I say… share… & believe that Everything Has Perfect Timing.

… but Honor the Struggle?

Yes, I agree that life will give us challenges. This isn’t the exception, but if not everyday, a very regular occurrence, right?

So, yes, expect challenges & embrace them {easier said than done sometimes, though, right?!} since they are there to help us navigate emotions, reactions, & teach lessons.

However, at least to me, Struggle implies difficulty. Are things truly difficult, tough to handle, or is it our reaction &/or lens to/of them that makes them so?

The older I get, the more I’m reminded that when I release my attachment to a particular outcome {aka “go with the flow”}, there is more ease & contentment surrounding my life etc.

Ask yourself, what is truly in my control? What is completely out of my control?

What about Struggle? Is this a mandatory part of life?

Hmmm… not necessarily.

I believe that the more compassionate we can be with ourselves & others as we go through life’s challenges, the more we can create an encouraging, uplifting, & supportive environment to provide the comfort, security, & permission that allows us the confidence to truly be ourselves… to be curious to ask what lessons life is teaching us individually & to come up with our own solutions to what that means to us.

I believe that this is really the key… Solutions. Isn’t that what really causes anxiety for some / all of us? Not having an instant lightbulb moment for the perfect solution to our challenge?

What’s interesting for me is that once I become aware of a challenge & I rephrase it to curiously ask why… the immediate power is transformed from victim to empowerment. Once the immediate “stress” has been taken away from our brains, it allows us to actually consider solutions… thus deflating “Struggle” & creating more ease.

{There’s actually a LOT of really cool neuroscience stuff going on here relating to the brain’s natural danger / flight or fight chemical mode for “protection”. Once this is disabled, the right chemicals come flooding back, finally allowing solutions to be processed. Up until then, they’re actually being blocked! For more info, reach out to David Mykel from @CliffHangerAcademy {Instagram, Twitter, LinkedIn} or & tell him Crystal sent you. COOL, Fascinating stuff!}

What do you think?

Does this make sense?

Does this resonate with you?

So… perhaps instead of saying Honor the Struggle… we should say…

Accept Life’s Challenges.

To me, this feels more empowering…


To Our Collective Impact,
~Crystal 🙂

Getting Real on Energy with Maree Eddings

Maree Eddings Funnel_Marketing_Consulting

Wow. Just Wow.

So, it’s been an hr & a half {approx} since I finished my 1st energy session {written on Thurs 29 Nov} with the amazing Maree Eddings & the back of the head / neck tension is completed gone. Yes, I mean completely!

Okay, let me back up a bit…

For the last 9+ months or so {since it’s been totally noticeable, but definitely longer than that}, I’ve experienced chronic fatigue.

After we got a bit settled after transitioning off the boat for the season, I decided enough is enough. It’s time to start looking into this & see what / if something else is going on… aside from my High Sensitivity… it just felt different.

So, after 4 rounds of blood draws over a week and half period, I posted a brief update on my personal FB page. Maree, being a dear friend & highly respected colleague of mine, saw the post & offered her services.

“I’m not sure if it will help, but I think it’s worth a try if you’re up for it.” shares Maree with me.

To be fully transparent, I trust Maree 100%. She’s as real, grounded, smart, genuine, authentic, centered, powerful, empathetic as it gets, but what I really respect & admire about Maree is hands down her Leadership! She has this firm certainty about her. Not in an arrogant, flaunty sort of way, but in a way that is magnetic, instantly trusting, with integrity, & confidence.
{You know… the exact kind of person you’d want in your life!}

So, yesterday, I developed a headache, that progressed into a migraine, causing me to cancel an evening appt. I spent the evening with an ice pak on my head & decided to find a movie / show to watch as I was relaxing {something I haven’t done in MONTHS}.

This morning, I woke up with the headache still hanging on. It wasn’t as bad as the night before, but I hands down didn’t feel well. So, after getting some work done, I took a nap before our session.

When we started, the tension in my head, was both on top & at the very back of my neck, right at the base of my head. The base of my head / neck being the worst.

Maree started by making sure I was grounded… cleared any negative energy just like a waterfall {fascinating by itself, although already familiar with it}… and worked with me as my body was providing answers to get to the root of the problem & what would fix / clear it.

As we worked together, I was honestly shocked that after what seemed like mere minutes, the tightness in the right side of my neck was 100% gone. Poof! Seriously. Just like that. {WHAT?!}

We worked on the left side & the spot slowly diminished, but never completely left.  All good.  What a HUGE improvement from when we started. I was incredibly happy {amazed}!

{Did I mention that this was all done via video conferencing?! Mind boggling, right?!     Cool, side, fun~fact… Maree lives in Australia! How cool is that?!}

So, what did I learn?

1. Energy wants to move.

The tightness I was experiencing {which has been an ongoing, regular, but not frequent, challenge for me} was energy getting stuck & wanting to move. The challenge is that something was blocking it. {again, Totally Fascinating stuff to me!}

2. Sometimes physical movement can be enough to get it unstuck

Yup! No… “what is the limiting belief that’s blocking me”, wanting to be understood first… Totally unreal… I guess I’ll be taking more walks {should be doing anyway, but wasn’t “feeling” up to it}.

3. Highly Sensitive bodies require more water & oxygen

Our chakra energy all spins like a vortex. In Highly Sensitives, it spins faster {fascinating!!!}, so our bodies literally require more water & oxygen. How do we get this? Drink more water {duh, but more like 1 gallon a day}. Take in foods  with more water {soups, smoothies etc} vs dry ingredients. {Who knew?!}

4. I’ll resume my morning free writing

I actually LOVE this & am a big fan, but for some reason have been out of the habit of doing this regularly. Writing is the perfect way to process how we’re feeling & to uncover not only what’s keeping us temporarily stuck, but continually moving forward, in 100% alignment. We can learn a TON about ourselves by the simple act of free writing.

5. I’ll resume my morning & evening energy clearing

I forget that it’s not only our physical surroundings, but the internal subconscious {ever had a not fun dream, woke up, & set off the entire day terribly?!} like dreams that can cause our brains & bodies to react. Remember, our brains do not know the difference between what’s real & what’s not. Our bodies will respond how it feels it should to “protect” us.

Powerful, powerful, powerful stuff.

As Highly Sensitives especially, the more we learn about ourselves, the more we can learn to not only survive, but thrive.  I’m not there yet, but actively working towards that goal.

It’s nice to know that in this journey called life, we’re not alone. There are others with tools to help us along.

Maree is a true gem. Full of knowledge, wisdom, compassion, & best of all TOOLS!

If you’re feeling the pull, please reach out to her & tell her Crystal says hi. Her work is fascinating, helpful, & will continue to educate & impact many.

Check out her beautiful website {did I mention she has some super valuable Free Resources?!} & definitely follow her on Facebook & {my favorite} Instagram!

So, at the beginning I mentioned that the spot on my neck with remaining tension after our session ended up going completely away! I was so surprised. So what happened? Well, I can speculate, but the fact is, after our session, I sat down to process a bit before moving forward, then moved around a bit more {time to eat again, so a good excuse for me as I’ve been sitting a lot lately}, knew I wanted to process deeper, then had an epiphany to write this blog post. Poof… just like that gone! {I know, crazy, right?!}

Our bodies are very fascinating. They’re capable of telling us what’s wrong & how to fix it if we just learn how to listen. Trust your gut. Always. If you’re unsure what to do, reach out to ask questions.

#IBelieveInYou #WeGotThis #LetsRock our collective impact,
~Crystal 🙂