Testimonials vs Case Studies

Testimonials vs Case Studies Funnel_Marketing_Consulting

It’s common knowledge that testimonials are a must on your website, right?

In my past careers, I’ve both owned a website design & development company & ran a digital marketing agency, {where we also offered websites}.

Although the “where” or “how” they’re used has evolved {from all on 1 page, to sprinkled everywhere}, the fact remains that they’re a total no brainer, right? Of course you have to {& want} have testimonials on your website.

But… there’s a trend in online marketing that I’m wholeheartedly in alignment with… especially as it applies to #AuthenticMarketing… and we now see them everywhere.

Case Studies!

Yup! So testimonials are used, but more commonly used now are Case Studies.

So, what exactly is the difference between a Testimonial & a Case Study?

At their most fundamental, foundational level…

A testimonial tells how awesome either You or Your Product / Service is.  A Case Study demonstrates the Story of your Client during working with you.

Does that make sense?

So, a testimonial does a great job of quickly saying, “Yup, I had a wonderful experience & recommend that you consider them, too.”

A Case Study gets into the fun details such as…

~ why were they drawn to you
~ what was the situation in their life / biz that resulted in them looking for a solution
~ what was the specific reason they said Yes
~ what was their impression / reaction when you delivered your solution
~ how do they feel this will impact their biz  / life going forward
~ etc

So how do we use these in your marketing?

  1. Have a process in place to capture these comments / moments throughout your time of working with you
  2. Either get permission to promote their business {use their name & biz} or leave their name out & still share their story. *Recommend to include this permission / expectation on the front end before or during signing on with you
  3. Create the Case Study Story
  4. Have it as an Opt~In download on your site / marketing funnel{s}
  5. Expand on bits of the story & share on your Social Media
  6. Use in the promotion / launch of the same product / service in your marketing funnel{s} & paid Ads
  7. Weave these stories into your email sequences
  8. When relevant, use when having conversations with new prospects

Yup, Case Studies are an important part of #Authentic & #AttractionMarketing, especially when you’re warming up a cold audience who isn’t already familiar with your work… an important key in successfully transitioning your already successful offline coaching, consulting, or training business online.

#IBelieveInYou #WeGotThis #LetsRock
~Crystal 🙂

#Testimonials #CaseStudies
#PositiveVibeTribe #HighlySensitiveLeader #NextLevel
#HSP #HighlySensitivePerson #HighlySensitive
#Coach #Consultant #Trainer #Speaker #Author #Leader #HighTicket
#AuthenticMarketing #AttractionMarketing #FunnelMarketing #Connect #Impact

How do we Remove the Overwhelm when Transitioning 2 Online?

How do we Remove the Overwhelm when Transitioning 2 Online by Funnel Marketing Consulting's Crystal Kumpula

Question… How much time, money & energy have you spent over the last, say 3 years on…

~ online courses
~ video series
~ online workshops
~ webinars
~ in person events
~ in person workshops
~ destination retreats, etc.

A lot?!

Over the years, So have I!

Now, don’t get me wrong, I love every single one of these… for very specific reasons. You probably learned a lot, received value, & met great people, right? Yup, me, too!

How about this…

How did the real life implementation to what you learned go?

Did you do it for awhile, then revert back to more familiar habits?
Did you feel overwhelmed & an increase in anxiety at even knowing where to begin?
Or did you begin, then get stuck, so got frustrated & just never revisited it?

If so, you’re not alone.

This is one of the biggest frustrations that I personally have with being an entrepreneur… we have the perfect intention & determination to increase our knowledge to move forward, & then we get stuck in the implementation & so our progress stalls, right?

I’ve always thought, “I’ll happily pay you, if you help me shortcut ACTUALLY getting from point A to point B, tech & all, Let’s just cut to the chase!” Can you relate to this? I think we all get bogged down in the details & in the fact that the owner of these programs feels the need to justify the value… so what do they do… they stuff in a lot of information. That’s great… but at the end of the day, we only have so much time & energy to figure stuff out on our own to actually implement, right? Ya, me, too!

So, that led me to wondering if there was a better way…

Hey My Friends! This is Crystal with Funnel Marketing Consulting & today I’m going to answer the question…

How do we Remove the Overwhelm, Ease Anxiety, Decrease Thinking Time & actually Have Fun when Transitioning our successful Coaching, Consulting, Training, Speaking, Writing, or Expert Business 2 Online?

It all comes down to 4 words… are you ready?

Have you Signed Up yet to informed of the time of my Big Announcement coming up Next Week {Ahhhh!!!} via FB Live?
Sign up to be added to my Notification List & watch for an email either 24 hrs or 1 hr prior.

I’m so excited to See You There!

To Our Impact,
Crystal 🙂

Imagine If…

People Taking Action Funnel Marketing Consulting


Imagine If… we were actively learning what is working & what is not in online marketing from a community of like~driven, action~taking entrepreneurs like us also working towards transitioning their business online…

Not Theory.

Not Information.

Not Fluff.

But Results.

As Coaches, Consultants, Trainers, Speakers, Authors, Leaders, & Experts we often spend most of our prime decision making time alone.

How much time do you spend on business development by yourself?

How much time do you spend on marketing strategy by yourself?

Regardless of what’s worked in the past, the same tools & ways of getting to point A to point B are not likely to work when you’re ready to take your business to the next level, right?

Here’s proof…

Brendon Burchard & Dean Graziosi at the Growth Summit 2017 in Phoenix, shared with us that in order to reach each & every new level of success {whatever that means to You}, it takes the same ladder {process}. There’s no getting around the steps. There’s no “Do you know who I am?” ego to consider. It’s the same process… Every. Time. for Everybody.

{& how Fantastic is that?!}

One of those steps is acquiring new skills. This is for YOU {even if you have a team do implementation work} as well as your team.

I’ll assume that since you’re reading this that there’s something missing for the online marketing portion. Since that’s the case, the best way to learn anything is immersion, right?

If you would like to learn Italian quickly, spend time in Italy. If you’d like to learn how to rock climb, join a rock climbing gym. If you’d like to learn yoga, take & immerse yourself in a class.

You get the idea!

So how is this any different for our businesses? Specifically for creating a leveraged system for generating more income with less energy drain, so you can increase your impact with your work?

Yup, You’re Right. It’s not any different.

As a Thought To Ponder… consider the value of such a private, encouraging, confidential, uplifting, safe, supportive, small group where we’re not only consistently taking action towards Transitioning 2 Online, but ALSO {& probably the MOST valuable part}, learning 1st hand from each other.

What’s working. What’s not.

Consider these…

What would it be worth to you personally?

What would it be worth to your health?

What would it be worth to your relationships?

What would it be worth to the future of your Sustainable business?

What would it be worth to your energy, peace of mind, & creativity?

What would it be worth to your Dream Clients?

What would it be worth to your WHY?

What would it be worth to your Vision?

What would it be worth to your Impact?

Congrats on taking this seriously & I’ve certainly given you a lot to ponder…

“There’s nothing more fun, inspiring, & motivating than surrounding yourself with like~driven people taking action” ~Crystal Kumpula

I’d like to invite you to be added to my Notification List to be informed of the time for my Big Announcement I have coming up on Thurs 13th Sept on FB Live. I won’t be sending out that detail in any other way, so please sign up to be notified & I’m excited to share my Big Announcement with you!

If you found this post helpful, please share it with your audience because I believe that we can achieve more collectively than alone. Just like Simon Sinek, I believe that we are #BetterTogether.

& Remember…

I Believe in You, We Got This & Let’s Rock Our Impact!
~Crystal 🙂