Question… have you ever heard ‘Marketing Gurus’, other entrepreneurs, or seen copy in marketing materials that just ‘Feels Off’ to YOU?! This is VERY common in the online marketing industry & actually a very big driver for me to both stick with & educate others on Authentic & Attraction Marketing.
One of my current clients {A~Ma~Zing to work with!} ran into this when collaborating on a future 5 day event with another entrepreneur…
Below is a ‘behind~the~scenes’ conversation between the 2 of us…
Can you relate? What are your thoughts? Let me know in the comments below. I’d LOVE to hear your stories, too! 🙂
Client: “I’m currently working with {name purposely left out} on a 5 day {event} format called {name purposely left out}. In a call with {interested colleague} this week she urged us to price the 5 day at a regular fare of xx,000 USD and then offer deep discounts.
I really hate this way of selling…
Any thoughts on that?”
Crystal: I LOVE this question & as you may guess, I have a very deliberate opinion on it.
1st, I believe in Authentic & Attraction Marketing.
I believe in Value Adds & not discounting.
Yes, it’s {discounting} a ‘proven marketing ploy’. Yes, this is what I was taught in my Certification training with ClickFunnels.
However. As You & I both already know & feel deep in our gut… this approach is not for us. It’s just not in alignment with who we are at the Core, even though that’s what’s being taught.
We give ourselves permission to trust our guts & to Be the Client that we would want to attract.
What I’ve learned {& even more recently Experienced!}} is that there’s a way to use the words that the end user is already thinking, feeling, & doing to authentically attract them to your Solution{s}… we attempt to really put ourselves in their shoes… the intention is to get to know them better than they know themselves. We do that with stories.
Since working with you on your 1st {Build Your Foundation} package, I’ve revised the intake questions to make it more streamlined to look at these answers so that we can use them effectively & Naturally in our marketing. Because I’m committed to your success {I truly believe in what you do} & because I intend to use you as a Success Story to promote your business in my own marketing, my intention is to make sure that we’re both in alignment with the wording that’s put out there in your marketing funnel. {I work linear in layers!} We want to ensure we’re doing everything possible to have you see success. I’m not comfortable with sloppy work. 🙂
On Pricing in General…
#1 ~ Trust your Gut
#2 ~ It’s better to start low… get some success stories of others to use in your continued marketing, then as you start rolling & start attracting more clients, the ‘old’ clients may benefit from being ‘Grandfathered In’ to the starter rates & any new would be at the newer rates.
*Added Benefit… if you were a client under the old pricing, but now knew that the price increase didn’t affect you, how would You feel? Awesome, right? This also shows your Core Value of Integrity at work!
#3 ~ What would the value be worth to them? How can we show considerably GREATER value receiving vs what they’re paying?
It’s okay if we don’t have all of the answers right now, but we can ponder & come up with what makes sense & feels right.
I’m so deeply honoured to work with both you & {your business partner… name purposely left out} powerhouses that are in total alignment with me & my business. It’s a treasure & so not like that with everyone {& that’s ok}. 🙂
I hope this helps! Please continue to reach out & ask me anything at anytime Whatsoever! We’re in this together & I have a stake in your success as well!
It Will Happen! 🙂
Big Hugs, my friend! 🙂
~Crystal
Can you relate? What are your thoughts?
Let me know in the comments below. I’d LOVE to hear your stories & experiences, too! 🙂