Ha, we’ve ALL been there, right?!
We’ve done all the research… or followed our hearts… or been “practical”…. regardless of how we’ve come to our decision for our next vehicle, the common thread is that the decision has been made.
So… you’re running errands… heading to the neighborhood park for a much needed nature walk… or just meeting a friend for lunch & THERE IT IS!
What are the odds, right?! {I know I’ve certainly had this thought run through my mind throughout the years!}
But really…. it’s not coincidental, is it?! …& deep in our guts we somehow sense this.
What’s going on is brain based.
We bring a decision to our conscious mind… or awareness. It’s more “surface”, so our brains view this as important & acts as an alert. {How very helpful, right?!}
So in our businesses, when we have an end goal in mind of a High Ticket {or any} purchase from our Dream Client, whether it’s…
~ a coaching / consulting / training package for an executive or corporate team
~ your mastermind
~ an online group coaching {consulting or training} program
~ an online product or service
~ an in person destination retreat
{The options are only limited by your creativity!}
… as part of your Launch Process, are the 5 Stages of a Launch.
The 2nd phase is Awareness.
The idea is to Raise your Audience’s Awareness to…
~ industry trends & stats
~ critical components to your process
~ proof of your philosophies & concepts at work in the world at large
~ etc
… so when you discuss / bring them up later, your audience will already have not just a familiarity with them, but also a “buy in”. Does that make sense?
So for us “non sellers” {Myself Included!!!}, this is GOLD!
So, should we run an experiment together so we can see this in action as well as have a direct benefit to our businesses?!
I’m totally game! Are you?
Because #Authentic & #AttractionMarketing is just as important to you as it is me… & because we all can improve this in the copy we use in our online marketing efforts…
Here’s what we’ll do…
Whether you see an Ad on Facebook… an Ad on another website… or an Opt~In Landing Page {asking for your email at a min in exchange for something of value to you}… in an email… or any other place…
Ask Yourself These 2 Questions about the written words {copy}…
- Does it speak to my heart?
- Do I feel a connection?
Let’s raise our awareness collectively for Examples you both Like & Strongly Dislike. When you come across one that grabs your gut either way, take a snippet {partial} or full screenshot & send via the form on the contact page or my email in the Bio / Profile of my Instagram account {linked below}.
~ Send your name
~ Please add in the subject line {if via email}: Awareness Experiment {so it doesn’t get lost in the email flood!}
~ Where you found the screenshot {Google, landing page, FB Ad etc}
~ Your thoughts about why it was chosen.
~ Optional: your Instagram, FB, & Twitter {as comfortable… I get it, I’m a private person, too!}, so if I decide to share it, I can tag you, too!
So what do you think? Helpful? Valuable? Questions? Please let me know in the comments below!
Who’s IN?!?!?!
Let’s Rock Your Impact,
Crystal 🙂